The Growing Popularity of Freight Matching Community
In the trucking industry, there are always the brokers and the carriers. A broker’s job is to look for freight, then that freight will be matched with a truck. The truck will then carry the freight to the destination. It sounds pretty simple. But, the real challenge in this process has always been connecting those individuals with the freight to those individuals with trucks who will carry it to the destination.
In the past, the brokers and carriers often have one-on-one relationships which help built these relationships into a business network. With this kind of relationship, the brokers can make sure that they can rely on the carriers in their network to safely deliver the freight to its destination and on time. The carriers can also assure that they would get paid for doing their job. In other words, their networks were effective because it was built on trust. Initially brokers and carriers did their business by meeting in person, then by discussing over the phone and eventually through fax and e-mail. This method of doing business worked, however, it took a lot of time and money.
Then, here comes the Internet. Later on, almost all people use the Internet to get information, purchase and sell goods and services. Doing business online can save more time. Soon, the loadboards were created. Loadboards are websites which allow companies to advertise their own freight and trucks with other members of the transportation community. Because of this, companies could rapidly increase their network and their businesses, at the same time, save more time and money.
Loadboards gradually become popular, however negative issues also emerged. A lot of users coming from all over are connecting that it later became difficult for the companies to know who they are dealing with. Brokers started to worry that their freight would not get delivered on time to their destination. The carriers also worried that they might not receive the right pay for their job. People started to doubt if they were working with companies they could trust. Through the use of social media apps like Twitter, Facebook, Instagram, and YouTube, people can connect with others, as well as, maintaining their ability to grow and develop trusted networks of friends and business partners.
What will happen if you combine the loadboard technology and incorporate social media elements? The outcome would be a system that let users create their own community built from trusted networks.
Thus, the new Freight Matching Communities are born. Freight matching communities incorporates the capacity of freight matching technology with the benefits of a social networking.
Like a group on LinkedIn or Facebook, users first post their excess freight and trucks within their exclusive trading community which they can set up using the carriers and brokers they know and relied on.
If ever the user is unable to find a match in their exclusive community, then the posting will be available to the other members of the Community. If the posting still does not find a match, it will then become available to other users on their public Freight Matching loadboards.
Freight Matching Communities is the next popular thing of loadboard technology.